Francesca Zampollo

I’m a future-optimist stargazer working for this Earth’s evolution through unity. I’m the Founder and Chair of Inspiration at the Online School of Food Design. And I love Pizza.

I have been immersed in the world of Food Design for 16 years. I approach Food Design from a Design background, and specifically from Design Theory.  I love Food Design because food intrigues me: it’s the most intimate material designers can design with, because it’s the only material that triggers all 5 senses, and because it enters people body and becomes part of people’s body, therefore requiring what is possibly the most intimate act of trust from consumers.

Furthermore, food disappears. Food doesn’t last. Which to me means that designers are not really designing food, but they are designing for memories. As a human being, I’m fascinated by human potential. Therefore, as a designer I started designing for designers. Within Design Theory, I became very passionate about the creative process, and how people can express their potential through creativity, and the difference they can make in the world.

The combination of these interests poured out of my own creative journey in the form of a creative process for food designers. I have in fact developed the Food Design Thinking methodology, which is now a whole process with 52 methods. This is a Design Thinking process (a creative process) that is food-specific. In other words, it is specific for people designing anything around food and eating: food products, food events, food services, food systems, etc.

As a consultant, I thrive when my clients discover that creativity is always within reach, and that, yes, there’s tools like food Design Thinking that can help but their own unique “soulprints” and fingerprints are the best ingredient to any creative outcome. I bring Food Design Thinking to companies facilitating workshops or full processes, and also training Food Design Thinking facilitators and making companies self-sufficient when it comes to creativity.

Existential questions and creativity

The world is changing fast right now, we all feel it. Design is less and less about functionality and appearance, and more and more about purpose, change, unity, and meaning. New companies are choosing earth and people over growth, users are educated rather than pampered, and Designers are starting to recognise their responsibility in this shift. What is the underlying force guiding us designers? How can we align our practice to our inner call?