Industrial designer specialized in food design. My work is based on understanding the relationship between humans and food and how the geopolitical and environmental stakes are evolving the way we eat. I have a strong focus on human-centered design, applying new research methodologies with the objective of creating meaningful design for real changes on the industry.
With over 10 years of experience in the food field, I have worked for the restaurant industry, food and coffee producers and for global food brands like Heineken, Pepsico, Nestlé and Danone. In collaboration with Aprende UX, I created the food design education platform and I am currently the director and creator of the Food Design & Innovation Specialty at CENTRO – Diseño, Cine y Televisión in Mexico City.
I co-founded Kraut Food Studio, an innovation studio focused on designing the future of food and drinks by unlocking the power of trends and consumer behaviours with clients from FMCG brands and HORECA industry.